I always feel good when someone compliments me… perhaps you do too. No surprise that our clients also appreciate being noticed and acknowledged. What I have learned over time is that clients are loyal to companies that speak to them directly as real live human beings with needs that may transcend the business at hand.
Although marketing’s huge tool box of direct mail, email, blogs, social media and more is designed to gain and keep business, your client will feel more satisfied over the long term when s/he is touched on a person-to-person level. Your new marketing tool, the “penny postcard” performs this job heroically. Attractive and colorful attention-getting “Thank You” and “Thinking of You” postage paid cards provide space for your personal message and are easy to send and fun to receive.