When is the last time you received snail mail? When you read that “real” message, it felt different from the emails piling up in your inbox, right?
After bombarding our client prospects with emails and direct mail, KMP’s colorful message postcards, by their very nature are out there and demand attention. And get seen and read.
Envelopes perceived as junk mail don’t even get opened. But postcards, especially personal ones, always get read. They are a welcome reprieve from the generic communications we all receive every day. And they get saved. savored and kept because they show the somebody took the time to show they were thinking of us.