Relationship marketing focuses on customer loyalty and long-term customer engagement. Different businesses use different ways to keep you as a customer…airlines, with their frequent flier programs, promise sought-after benefits to those who fly with them and use these programs keep in touch with you regularly to remind you of the benefits of staying on board with them. Retail stores and services such as salons, gyms and more, give you discounts or additional services to keep you coming.
A new marketing approach to keeping in touch with your nearest and dearest customers/clients is by acknowledging their birthdays or to thank them for their business or to congratulate their recent successes by sending them quick and easy to use postcards from time to time. All of us folks like to be recognized as the unique human beings we are. Your quick touch can go far to create or strengthen relationships and build your business.